The Delicious Story
In recent years, the North Carolina Triad (Winston-Salem, Greensboro, and High Point area) has become the new home for a number of refugee families from Syria, Iraq, Jordan, Sudan and other countries in the Middle East and Africa. Shereen Gomaa, a native of Egypt with a heart for encouraging women, has helped soften the landing for many of these families, introducing them and helping them get settled in the community.
Like most of us, refugees find comfort in the taste of their homeland. The aromatic recipes of the Middle East are particularly powerful in this regard. Even through language barriers, Shereen’s new friends have bonded over homecooked meals from their native lands. What began as a delicious food swap evolved into an idea: Could these women support their families with dignity while sharing their culture through the gift of cooking?
In 2016, Shereen formed a 501(c)(3) nonprofit organization called Delicious by Shereen. The organization’s mission is to empower the refugee community to use their cooking skills to support their families and affirm their dignity through work. As the adage goes, Delicious provides a hand up instead of a handout.
Delicious by Shereen quickly developed a loyal following around Winston-Salem, North Carolina as neighbors sought to welcome refugee families and help them get settled into the community. Although Shereen is beloved throughout the city, she prefers not to take the credit for her friends’ work. So she dropped her name from the brand, preferring just “Delicious” to describe the cultural culinary experiences crafted by this diverse group of resilient women.
Today the Delicious business model remains focused on affirming dignity through a shared love of cooking. Delicious team members are contractors, so they are able to choose their hours while tending to their other obligations as parents, neighbors, volunteers, and more. Most would say that they no longer consider “refugee” as a noteworthy part of their identity; instead, they are proud to call Winston-Salem home. Their gratitude can be seen through many acts of kindness — like meals donated to the Ronald McDonald House, homeless shelters, and other services supporting families in need.
Delicious is certified by ServSafe, the Forsyth County Health Department, and the North Carolina Department of Agriculture. The organization operates out of a shared commercial kitchen certified by the Forsyth County Health Department.
Our vision is to open a facility that encompasses a certified commercial catering kitchen, a cooking class/demonstration space, and a community space where people can gather and learn more about the plight of refugees in the Triad in a safe, comfortable, social setting open to the public. Here we will share more stories and build more bridges in our community. In the meantime, we are planning to expand our product offerings across more locations in the region. And yes, in response to multiple requests, we are exploring options to ship our products nationwide.
Taste & See
Do you want to help welcome some new neighbors to our community? Are you looking for something a little different for dinner? There are a few ways to experience the flavors of Delicious!
Enjoy Delicious food that is prepared with love while celebrating the wonders of diversity!
With Delicious, you get great food that makes you feel great as well.
Thank you so much for your support!
In the News
Home Cooking in Winston-Salem (Our State, November 2022)
Caterers turn to family meals after pandemic slowdown (Winston-Salem Journal, May 2021)
Shereen Gomaa among Wonder Women of the Triad (Yes! Weekly, March 2019)
Why Americans should support refugee moms (Yes! Weekly, May 2019)
Winston-Salem catering company connects refugees with their new community (WUNC, August 2018)
Delicious wins Echo Award (The Winston-Salem Foundation, May 2018)
Refugee women find independence through catering (Triad City Beat, June 018)